Walmart Marketplace deserves Walmart-native tools.

Walmart Marketplace is a $80B+ ecommerce channel with ~125K active US sellers and a faster-growing ad platform than any other US retail-media network. Despite that, the SEO and listing tooling sellers actually use was built for Amazon. Helium 10, Jungle Scout, and BQool ported their Amazon products to Walmart as bolted-on modules — and it shows.

ShelfSEO exists because Walmart deserves better. Walmart's search algorithm weighs different signals than Amazon's. Walmart's character limits, attribute system, and listing format have their own rules. Walmart's audience and search behavior diverge from Amazon's in ways that don't show up in a generic keyword tool.

What we build

ShelfSEO is the SEO and listing intelligence platform purpose-built for Walmart Marketplace sellers. Score listings against Walmart's actual content algorithm. Rewrite copy with AI that respects Walmart's 75-character titles and 80-character key features. Research keywords pulled from Walmart's own autocomplete and SERPs, not Amazon's. Track rank daily, separating sponsored from organic and mobile from desktop.

We are explicitly not a multi-channel ops platform. We are not a repricer. We do not do customer service or messaging. We are Walmart SEO software, and that's what we get right.

Who we are

ShelfSEO is built by ecommerce operators and engineers who've sold on Walmart, Amazon, Shopify, and the long tail. We bootstrapped intentionally — the only people we answer to are the sellers who pay us.

How to reach us

Email hello@shelfseo.pro for partnerships, press, or feedback. For early access to the SaaS, join the waitlist. For free tools you can use today, browse the tool index.