Listing Analyzer
Paste any Walmart product URL and get a 40-point audit covering title, key features, description, attributes, images, category, and pricing. Score your listings, your competitors', and find the gaps.
What you get
- 40-point audit covering every Walmart-weighted ranking factor
- Sub-score breakdown across attributes, images, content, discoverability, and offer quality
- Competitor benchmarking against top 10 ranking listings
- Prioritized fix list — highest-leverage changes first
- Bulk audit your entire catalog (Growth+) via Walmart Marketplace API
Why ShelfSEO does this differently
- Walmart-native scoring — not Amazon scoring with a Walmart label
- Competitor benchmarking is built in, not a separate tool
- Free tier gets 3 audits/month (no credit card)
- Bulk audit via Marketplace API works on full catalog at once
How it works
Paste a Walmart URL
Drop any Walmart product URL into the analyzer. Works on your listings or any competitor's.
Get a 40-point audit
We run the same checks Walmart's algorithm uses, plus competitor benchmarking against the top 10 ranking listings.
See prioritized fixes
Each finding is ranked by estimated traffic-gain impact. Fix the top three findings to lift content score 10–25 points.
Bulk audit at scale
Connect Walmart Seller Center API and audit your entire catalog. Export findings to CSV for bulk listing updates.
FAQs
What does the 40-point audit check?
Title (length, keyword presence, format), Key Features (count, length, density), Description (length, structure, long-tail keyword presence), Attributes (completeness, required fields), Images (count, resolution, background, compliance), Category (correct taxonomy), Pricing (parity vs. lowest offer), and Buy Box eligibility signals.
How is the score calculated?
We weight each sub-score by Walmart's published content-score weights: Attributes (40%), Images (20%), Content fields (20%), Discoverability (10%), Offer quality (10%). The aggregate is a 0–100 score that maps to Walmart's internal Listing Quality Score.
Can I audit competitors?
Yes — paste any Walmart URL, yours or anyone else's. The audit works on any public Walmart listing.
Score your first Walmart listing in under 30 seconds.
Sign up free — 5 audits per month forever, plus a 14-day Pro trial unlocking unlimited audits and AI listing rewrites. No credit card required to start.