Walmart Marketplace vs. Amazon by category
Fee deltas, listing rules, ad platforms, and ranking factors compared. Pick a category for the full breakdown.
Apparel & Accessories
Walmart: 15% · Amazon: 17% (Walmart cheaper)
Automotive & Powersports
Walmart: 12% · Amazon: 12% (equal)
Baby Products
Walmart: 8% · Amazon: 8% (equal)
Beauty
Walmart: 8% · Amazon: 8% (equal)
Books
Walmart: 15% · Amazon: 15% (equal)
Camera & Photo
Walmart: 8% · Amazon: 8% (equal)
Cell Phones
Walmart: 8% · Amazon: 8% (equal)
Consumer Electronics
Walmart: 8% · Amazon: 8% (equal)
Computers
Walmart: 6% · Amazon: 8% (Walmart cheaper)
Electronics Accessories
Walmart: 15% · Amazon: 15% (equal)
Furniture
Walmart: 15% · Amazon: 15% (equal)
Grocery & Gourmet Food
Walmart: 8% · Amazon: 8% (equal)
Health & Personal Care
Walmart: 8% · Amazon: 8% (equal)
Home & Garden
Walmart: 15% · Amazon: 15% (equal)
Industrial & Scientific
Walmart: 12% · Amazon: 12% (equal)
Jewelry
Walmart: 20% · Amazon: 20% (equal)
Kitchen
Walmart: 15% · Amazon: 15% (equal)
Music
Walmart: 15% · Amazon: 15% (equal)
Office Products
Walmart: 15% · Amazon: 15% (equal)
Outdoors
Walmart: 15% · Amazon: 15% (equal)
Pet Products
Walmart: 15% · Amazon: 15% (equal)
Plumbing, Heating, Cooling, Ventilation
Walmart: 10% · Amazon: 12% (Walmart cheaper)
Shoes, Handbags & Sunglasses
Walmart: 15% · Amazon: 15% (equal)
Software & Computer Video Games
Walmart: 15% · Amazon: 15% (equal)
Sporting Goods
Walmart: 15% · Amazon: 15% (equal)
Tires & Wheels
Walmart: 10% · Amazon: 10% (equal)
Tools & Home Improvement
Walmart: 15% · Amazon: 15% (equal)
Toys & Games
Walmart: 15% · Amazon: 15% (equal)
Video & DVD
Walmart: 15% · Amazon: 15% (equal)
Video Games & Consoles
Walmart: 15% · Amazon: 15% (equal)
Watches
Walmart: 15% · Amazon: 16% (Walmart cheaper)
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