Walmart seller glossary
1P vs 3P
1P = Walmart itself sells the item (you sold to Walmart wholesale). 3P = you sell directly to the consumer on the Walmart Marketplace.
1P sellers get folded into Walmart's own seller account (the iconic blue checkmark). Harder to break into but Walmart's algorithm prefers its own offer.
3P is what most people mean by 'Walmart seller'. List under your own brand name; you control pricing + inventory + customer service.
Most sourcing tools (SellerAmp, Keepa, ShelfSEO) focus on 3P.
Related terms
Last reviewed May 13, 2026.
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