Walmart seller glossary
API Key (ShelfSEO)
Bearer token for the ShelfSEO Public API — issued per user, rate-limited per key, Pro+ tier required.
Format: ssp_<prefix>_<body>. Plain token shown once at creation; only an HMAC hash is stored. Revoke at /app/account/api-keys.
Endpoints: /api/v1/audits, /listings, /me. 60 req/min default; audit creation 10 req/min.
Related terms
Last reviewed May 13, 2026.
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