Walmart seller glossary
LQS (Listing Quality Score)
Walmart's internal 0-100 content score for a listing — drives organic ranking and Buy Box eligibility.
LQS aggregates five sub-scores: Attributes (40%), Images (20%), Content (20%), Discoverability (10%), and Offer (10%). The weights are not equal — attribute completeness is the single highest-leverage area.
Most listings score in the 50–70 range. Listings above 90 see materially better organic rank and a measurable conversion-rate lift.
The ShelfSEO Listing Analyzer uses the same five sub-scores so the number you see matches what Walmart's algorithm sees.
Related terms
Last reviewed May 13, 2026.
Get started
Score your first Walmart listing in under 30 seconds.
Sign up free — 5 audits per month forever, plus a 14-day Pro trial unlocking unlimited audits and AI listing rewrites. No credit card required to start.