Walmart seller glossary
MAP (Minimum Advertised Price)
The lowest price a brand allows its authorized resellers to advertise — enforced by the brand, not Walmart.
MAP violations get sellers cut off by the brand (no more inventory) and reported to Walmart for IP enforcement.
Always set your repricer min_price ≥ MAP. ShelfSEO's repricer enforces a hard floor that can't be undercut.
Related terms
Last reviewed May 13, 2026.
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