Walmart seller glossary
Pro Seller Badge
A trust badge Walmart awards to sellers who consistently hit performance thresholds — boosts Buy Box win rate and click-through.
Earn the Pro Seller badge by maintaining a 90+ Seller Score across order defect rate, on-time delivery, cancellation rate, and 90-day order volume.
The badge shows up next to your seller name on the product page and in search results. Sellers report 10–20% CTR lift after earning it.
If you lose the badge for falling below the threshold on any metric, expect a Buy Box dip that lasts for 30+ days until the moving average recovers.
Last reviewed May 13, 2026.
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