Walmart seller glossary
Sales Velocity
Real unit-sales-per-day for a listing — only available via the Walmart Marketplace API /orders endpoint.
Once connected, ShelfSEO pulls orders nightly and computes 7/14/30-day windowed velocity with trend detection (up/flat/down vs the prior window).
Sales velocity is the real signal; review velocity is the proxy we use before you connect the API.
Related terms
Last reviewed May 13, 2026.
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