Walmart seller glossary
Walmart Connect API
The advertising-side API for Walmart sellers — pull Search Term Reports, modify campaign bids, automate keyword harvesting.
Distinct from the Walmart Marketplace API (which handles catalog + orders). Sellers get separate Connect credentials from the Walmart Connect Advertising console.
ShelfSEO uses Connect to pull the Search Term Report on a 7-day refresh so the PPC analyzer never relies on stale CSV uploads.
Related terms
Last reviewed May 13, 2026.
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