Walmart seller glossary
Walmart Title Format (75 chars)
Walmart's preferred title structure: Brand + Product Type + Distinguishing Detail, with hard 75-character cap on most categories.
Walmart truncates above 75 characters in mobile SERPs and uses the truncated version for organic ranking. Sellers who write 200-char titles see lower rank than sellers who write tight 70-char titles.
The 75-char limit is per-category; some apparel and grocery categories cap at 60.
Related terms
Last reviewed May 13, 2026.
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