Walmart Marketplace fees for Automotive & Powersports
Walmart charges a flat 12% referral fee on every Automotive & Powersports sale. No tiers, no brackets, no surprises. Amazon charges 12% on the equivalent category.
Walmart Automotive & Powersports fee calculator
Pre-filled with Automotive & Powersports. Adjust price + COGS + fulfillment to see your real net profit.
Walmart Marketplace
vs. Amazon (same category)
Worked examples — Walmart Automotive & Powersports fees at common price points
How Walmart's referral fee scales for Automotive & Powersports listings at representative price points, with Amazon side-by-side.
| Sale price | Walmart fee | Amazon fee | Walmart net | Amazon net | Walmart vs. Amazon |
|---|---|---|---|---|---|
| $10.00 | $1.20 | $1.20 | $8.80 | $8.80 | $0.00 |
| $25.00 | $3.00 | $3.00 | $22.00 | $22.00 | $0.00 |
| $50.00 | $6.00 | $6.00 | $44.00 | $44.00 | $0.00 |
| $100.00 | $12.00 | $12.00 | $88.00 | $88.00 | $0.00 |
| $200.00 | $24.00 | $24.00 | $176.00 | $176.00 | $0.00 |
How to win on Walmart in Automotive & Powersports
Listing optimization
Automotive & Powersportslistings on Walmart benefit from completing all category attributes — Walmart's content-score algorithm weighs attribute completeness at 40% of total. Run a bulk audit and fill missing fields.
Keyword research
Automotive & Powersports sellers should target keywords like walmart auto parts seller, walmart automotive listing, and walmart motorcycle parts. Walmart's autocomplete is the most reliable free source for category-specific volume.
WFS vs. self-fulfillment
For Automotive & Powersports (typical AOV $65), the WFS break-even depends on weight, dimensions, and velocity. Use the calculator above to model both fulfillment options.
Walmart vs. Amazon for Automotive & Powersports
The fee delta is zero — fees are equal. Audience size, ad costs, and conversion rate usually matter more.
FAQ — Walmart Automotive & Powersports fees
What is the Walmart Marketplace referral fee for Automotive & Powersports?
Flat 12% on item subtotal (excluding shipping).
How does Walmart's Automotive & Powersports fee compare to Amazon's?
Walmart charges 12% in this category; Amazon charges 12%. For most Automotive & Powersports sellers, the fee delta is small enough that other factors (audience size, ad costs, conversion rate) drive the platform decision more than fee math alone.
What's an example Walmart fee for Automotive & Powersports?
On a typical $65 Replacement brake pads listing, Walmart's referral fee comes to 7.80 (12.0% effective). Use the calculator above to model your own price + COGS.
Are there other Walmart fees beyond the referral fee for Automotive & Powersports?
WFS (Walmart Fulfillment Services) adds a per-unit fulfillment fee plus a per-cubic-foot storage fee on top of the referral. Self-fulfilled sellers pay only the referral fee plus their own shipping costs. Use the "Fulfillment cost" field in the calculator to model both.
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