Walmart Marketplace Fees: Complete 2026 Breakdown
Walmart Marketplace charges a referral fee on each sale, with category-specific rates ranging from 6% to 20%. Here's the complete breakdown with worked examples for the most common categories.
How Walmart referral fees work
Walmart charges a referral fee on item subtotal (excluding shipping) at the time of sale. Most categories use a flat percentage; a few use tiered or bracketed pricing where the rate changes at price thresholds.
Categories with flat-rate referral fees
Most categories charge a single flat percentage. Apparel, Home & Garden, Sporting Goods, Toys, and most other categories are flat 15%. Computers are flat 6%. Consumer Electronics, Baby (over $10), Beauty (over $10), Cell Phones, Camera, and Cellular are flat 8%.
Categories with tiered referral fees
Baby, Beauty, Grocery, and Health & Personal Care all charge 8% on items $10 or under and 15% on items above $10. Furniture charges 15% on the first $200 and 10% on the portion above. Jewelry charges 20% on the first $250 and 5% above. Watches charge 15% on the first $1,500 and 3% above.
WFS fees on top of referral
If you use WFS, you pay the referral fee plus the WFS per-unit fulfillment fee plus per-cubic-foot storage fees. Always model both before deciding fulfillment method.
Frequently asked questions
What's the average Walmart Marketplace referral fee?
Most categories charge 15%. Lower-fee categories: Computers (6%), Consumer Electronics, Cell Phones, Cameras (8%). Higher: Jewelry (20% on first $250).
Does Walmart charge a monthly subscription fee?
No. Walmart Marketplace has no monthly seller fee, unlike Amazon's $39.99/mo Professional plan. You only pay referral fees on sales.
How do I calculate Walmart fees for my category?
Use ShelfSEO's free Walmart Fee Calculator. It accounts for category-specific tiered pricing and lets you stack referral + WFS fees.