Walmart seller glossary
Search Term Report
Walmart Connect CSV report showing which actual customer queries triggered your sponsored ads — surfaces wasted ad spend.
Each row: query, your bid, ad spend, clicks, sales. Queries with high spend + zero sales are bleeding edge to negative-keyword out.
Most accounts hide $200-2,000/month in wasted spend in the report. Standard playbook: pull monthly, negative-keyword the bottom 10% by ROAS.
ShelfSEO's PPC Analyzer auto-flags negative-keyword candidates from the CSV (or live API pull).
Related terms
Last reviewed May 13, 2026.
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