Search Term Report
The Walmart Connect report showing which actual customer search queries triggered your sponsored ads — and which ones wasted spend.
Each row shows a search query, your bid, your ad spend on it, the resulting clicks, and the resulting sales. Queries with high spend + zero sales are the bleeding edge — every dollar there is pure waste.
Most accounts have $200–2000/month in wasted spend hiding in the report. Standard playbook: pull the report monthly, identify the bottom 10% by ROAS, negative-keyword them out.
ShelfSEO's PPC Waste Analyzer ingests the CSV (or pulls live via the Walmart Connect API once you connect) and auto-flags negative-keyword candidates.
Related terms
Last reviewed May 13, 2026.
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