Walmart Marketplace fees for Health & Personal Care
Walmart charges 8% as the headline rate for Health & Personal Care, with one wrinkle: 8% on items $10 or less, 15% on items above $10. Amazon charges 8% on the equivalent category (8% on items < $10, 15% on items ≥ $10.).
Walmart Health & Personal Care fee calculator
Pre-filled with Health & Personal Care. Adjust price + COGS + fulfillment to see your real net profit.
Walmart Marketplace
vs. Amazon (same category)
Amazon note: 8% on items < $10, 15% on items ≥ $10.
Worked examples — Walmart Health & Personal Care fees at common price points
How Walmart's referral fee scales for Health & Personal Care listings at representative price points, with Amazon side-by-side.
| Sale price | Walmart fee | Amazon fee | Walmart net | Amazon net | Walmart vs. Amazon |
|---|---|---|---|---|---|
| $10.00 | $0.80 | $0.80 | $9.20 | $9.20 | $0.00 |
| $25.00 | $3.75 | $2.00 | $21.25 | $23.00 | $-1.75 |
| $50.00 | $7.50 | $4.00 | $42.50 | $46.00 | $-3.50 |
| $100.00 | $15.00 | $8.00 | $85.00 | $92.00 | $-7.00 |
| $200.00 | $30.00 | $16.00 | $170.00 | $184.00 | $-14.00 |
How to win on Walmart in Health & Personal Care
Listing optimization
Health & Personal Carelistings on Walmart benefit from completing all category attributes — Walmart's content-score algorithm weighs attribute completeness at 40% of total. Run a bulk audit and fill missing fields.
Keyword research
Health & Personal Care sellers should target keywords like walmart vitamin seller, walmart supplement listing, and walmart health seo. Walmart's autocomplete is the most reliable free source for category-specific volume.
WFS vs. self-fulfillment
For Health & Personal Care (typical AOV $26), the WFS break-even depends on weight, dimensions, and velocity. Use the calculator above to model both fulfillment options.
Walmart vs. Amazon for Health & Personal Care
The fee delta is zero — fees are equal. Audience size, ad costs, and conversion rate usually matter more.
FAQ — Walmart Health & Personal Care fees
What is the Walmart Marketplace referral fee for Health & Personal Care?
8% standard, with 8% on items $10 or less, 15% on items above $10.
How does Walmart's Health & Personal Care fee compare to Amazon's?
Walmart charges 8% in this category; Amazon charges 8%. Amazon note: 8% on items < $10, 15% on items ≥ $10. For most Health & Personal Care sellers, the fee delta is small enough that other factors (audience size, ad costs, conversion rate) drive the platform decision more than fee math alone.
What's an example Walmart fee for Health & Personal Care?
On a typical $26 Multivitamin (90-count) listing, Walmart's referral fee comes to 3.90 (15.0% effective). Use the calculator above to model your own price + COGS.
Are there other Walmart fees beyond the referral fee for Health & Personal Care?
WFS (Walmart Fulfillment Services) adds a per-unit fulfillment fee plus a per-cubic-foot storage fee on top of the referral. Self-fulfilled sellers pay only the referral fee plus their own shipping costs. Use the "Fulfillment cost" field in the calculator to model both.
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