Walmart Marketplace fees for Tires & Wheels
Walmart charges a flat 10% referral fee on every Tires & Wheels sale. No tiers, no brackets, no surprises. Amazon charges 10% on the equivalent category.
Walmart Tires & Wheels fee calculator
Pre-filled with Tires & Wheels. Adjust price + COGS + fulfillment to see your real net profit.
Walmart Marketplace
vs. Amazon (same category)
Worked examples — Walmart Tires & Wheels fees at common price points
How Walmart's referral fee scales for Tires & Wheels listings at representative price points, with Amazon side-by-side.
| Sale price | Walmart fee | Amazon fee | Walmart net | Amazon net | Walmart vs. Amazon |
|---|---|---|---|---|---|
| $10.00 | $1.00 | $1.00 | $9.00 | $9.00 | $0.00 |
| $25.00 | $2.50 | $2.50 | $22.50 | $22.50 | $0.00 |
| $50.00 | $5.00 | $5.00 | $45.00 | $45.00 | $0.00 |
| $100.00 | $10.00 | $10.00 | $90.00 | $90.00 | $0.00 |
| $200.00 | $20.00 | $20.00 | $180.00 | $180.00 | $0.00 |
How to win on Walmart in Tires & Wheels
Listing optimization
Tires & Wheelslistings on Walmart benefit from completing all category attributes — Walmart's content-score algorithm weighs attribute completeness at 40% of total. Run a bulk audit and fill missing fields.
Keyword research
Tires & Wheels sellers should target keywords like walmart tire seller, walmart wheels listing, and walmart auto tires seo. Walmart's autocomplete is the most reliable free source for category-specific volume.
WFS vs. self-fulfillment
For Tires & Wheels (typical AOV $469), the WFS break-even depends on weight, dimensions, and velocity. Use the calculator above to model both fulfillment options.
Walmart vs. Amazon for Tires & Wheels
The fee delta is zero — fees are equal. Audience size, ad costs, and conversion rate usually matter more.
FAQ — Walmart Tires & Wheels fees
What is the Walmart Marketplace referral fee for Tires & Wheels?
Flat 10% on item subtotal (excluding shipping).
How does Walmart's Tires & Wheels fee compare to Amazon's?
Walmart charges 10% in this category; Amazon charges 10%. For most Tires & Wheels sellers, the fee delta is small enough that other factors (audience size, ad costs, conversion rate) drive the platform decision more than fee math alone.
What's an example Walmart fee for Tires & Wheels?
On a typical $469 All-season tire (set of 4) listing, Walmart's referral fee comes to 46.90 (10.0% effective). Use the calculator above to model your own price + COGS.
Are there other Walmart fees beyond the referral fee for Tires & Wheels?
WFS (Walmart Fulfillment Services) adds a per-unit fulfillment fee plus a per-cubic-foot storage fee on top of the referral. Self-fulfilled sellers pay only the referral fee plus their own shipping costs. Use the "Fulfillment cost" field in the calculator to model both.
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