Walmart Marketplace fees for Toys & Games
Walmart charges a flat 15% referral fee on every Toys & Games sale. No tiers, no brackets, no surprises. Amazon charges 15% on the equivalent category.
Walmart Toys & Games fee calculator
Pre-filled with Toys & Games. Adjust price + COGS + fulfillment to see your real net profit.
Walmart Marketplace
vs. Amazon (same category)
Worked examples — Walmart Toys & Games fees at common price points
How Walmart's referral fee scales for Toys & Games listings at representative price points, with Amazon side-by-side.
| Sale price | Walmart fee | Amazon fee | Walmart net | Amazon net | Walmart vs. Amazon |
|---|---|---|---|---|---|
| $10.00 | $1.50 | $1.50 | $8.50 | $8.50 | $0.00 |
| $25.00 | $3.75 | $3.75 | $21.25 | $21.25 | $0.00 |
| $50.00 | $7.50 | $7.50 | $42.50 | $42.50 | $0.00 |
| $100.00 | $15.00 | $15.00 | $85.00 | $85.00 | $0.00 |
| $200.00 | $30.00 | $30.00 | $170.00 | $170.00 | $0.00 |
How to win on Walmart in Toys & Games
Listing optimization
Toys & Gameslistings on Walmart benefit from completing all category attributes — Walmart's content-score algorithm weighs attribute completeness at 40% of total. Run a bulk audit and fill missing fields.
Keyword research
Toys & Games sellers should target keywords like walmart toy seller, walmart games listing, and walmart toys seo. Walmart's autocomplete is the most reliable free source for category-specific volume.
WFS vs. self-fulfillment
For Toys & Games (typical AOV $28), the WFS break-even depends on weight, dimensions, and velocity. Use the calculator above to model both fulfillment options.
Walmart vs. Amazon for Toys & Games
The fee delta is zero — fees are equal. Audience size, ad costs, and conversion rate usually matter more.
FAQ — Walmart Toys & Games fees
What is the Walmart Marketplace referral fee for Toys & Games?
Flat 15% on item subtotal (excluding shipping).
How does Walmart's Toys & Games fee compare to Amazon's?
Walmart charges 15% in this category; Amazon charges 15%. For most Toys & Games sellers, the fee delta is small enough that other factors (audience size, ad costs, conversion rate) drive the platform decision more than fee math alone.
What's an example Walmart fee for Toys & Games?
On a typical $28 Board game (family) listing, Walmart's referral fee comes to 4.20 (15.0% effective). Use the calculator above to model your own price + COGS.
Are there other Walmart fees beyond the referral fee for Toys & Games?
WFS (Walmart Fulfillment Services) adds a per-unit fulfillment fee plus a per-cubic-foot storage fee on top of the referral. Self-fulfilled sellers pay only the referral fee plus their own shipping costs. Use the "Fulfillment cost" field in the calculator to model both.
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