Walmart Marketplace fees for Video & DVD
Walmart charges a flat 15% referral fee on every Video & DVD sale. No tiers, no brackets, no surprises. Amazon charges 15% on the equivalent category.
Walmart Video & DVD fee calculator
Pre-filled with Video & DVD. Adjust price + COGS + fulfillment to see your real net profit.
Walmart Marketplace
vs. Amazon (same category)
Worked examples — Walmart Video & DVD fees at common price points
How Walmart's referral fee scales for Video & DVD listings at representative price points, with Amazon side-by-side.
| Sale price | Walmart fee | Amazon fee | Walmart net | Amazon net | Walmart vs. Amazon |
|---|---|---|---|---|---|
| $10.00 | $1.50 | $1.50 | $8.50 | $8.50 | $0.00 |
| $25.00 | $3.75 | $3.75 | $21.25 | $21.25 | $0.00 |
| $50.00 | $7.50 | $7.50 | $42.50 | $42.50 | $0.00 |
| $100.00 | $15.00 | $15.00 | $85.00 | $85.00 | $0.00 |
| $200.00 | $30.00 | $30.00 | $170.00 | $170.00 | $0.00 |
How to win on Walmart in Video & DVD
Listing optimization
Video & DVDlistings on Walmart benefit from completing all category attributes — Walmart's content-score algorithm weighs attribute completeness at 40% of total. Run a bulk audit and fill missing fields.
Keyword research
Video & DVD sellers should target keywords like walmart dvd seller, walmart blu-ray listing, and walmart movies seo. Walmart's autocomplete is the most reliable free source for category-specific volume.
WFS vs. self-fulfillment
For Video & DVD (typical AOV $38), the WFS break-even depends on weight, dimensions, and velocity. Use the calculator above to model both fulfillment options.
Walmart vs. Amazon for Video & DVD
The fee delta is zero — fees are equal. Audience size, ad costs, and conversion rate usually matter more.
FAQ — Walmart Video & DVD fees
What is the Walmart Marketplace referral fee for Video & DVD?
Flat 15% on item subtotal (excluding shipping).
How does Walmart's Video & DVD fee compare to Amazon's?
Walmart charges 15% in this category; Amazon charges 15%. For most Video & DVD sellers, the fee delta is small enough that other factors (audience size, ad costs, conversion rate) drive the platform decision more than fee math alone.
What's an example Walmart fee for Video & DVD?
On a typical $38 Blu-ray box set listing, Walmart's referral fee comes to 5.70 (15.0% effective). Use the calculator above to model your own price + COGS.
Are there other Walmart fees beyond the referral fee for Video & DVD?
WFS (Walmart Fulfillment Services) adds a per-unit fulfillment fee plus a per-cubic-foot storage fee on top of the referral. Self-fulfilled sellers pay only the referral fee plus their own shipping costs. Use the "Fulfillment cost" field in the calculator to model both.
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