Walmart fees · Video Games & Consoles

Walmart Marketplace fees for Video Games & Consoles

Walmart charges a flat 15% referral fee on every Video Games & Consoles sale. No tiers, no brackets, no surprises. Amazon charges 15% on the equivalent category.

Walmart Video Games & Consoles fee calculator

Pre-filled with Video Games & Consoles. Adjust price + COGS + fulfillment to see your real net profit.

What the buyer pays at checkout (excluding shipping).
What you pay your supplier per unit.
WFS fee (lookup in Seller Center) or your self-fulfilled shipping cost per unit.

Walmart Marketplace

Referral fee (15%)$7.50
Net revenue (price − fees)$42.49
Margin51.0%
Profit per unit$25.49

vs. Amazon (same category)

Amazon referral fee (15%)$7.50
Amazon profit per unit$25.49
Walmart vs. Amazon difference+$0.00

Worked examples — Walmart Video Games & Consoles fees at common price points

How Walmart's referral fee scales for Video Games & Consoles listings at representative price points, with Amazon side-by-side.

Sale priceWalmart feeAmazon feeWalmart netAmazon netWalmart vs. Amazon
$10.00$1.50$1.50$8.50$8.50$0.00
$25.00$3.75$3.75$21.25$21.25$0.00
$50.00$7.50$7.50$42.50$42.50$0.00
$100.00$15.00$15.00$85.00$85.00$0.00
$200.00$30.00$30.00$170.00$170.00$0.00

How to win on Walmart in Video Games & Consoles

Listing optimization

Video Games & Consoleslistings on Walmart benefit from completing all category attributes — Walmart's content-score algorithm weighs attribute completeness at 40% of total. Run a bulk audit and fill missing fields.

Read the listing optimization guide →

Keyword research

Video Games & Consoles sellers should target keywords like walmart video games seller, walmart console accessories, and walmart gaming listing. Walmart's autocomplete is the most reliable free source for category-specific volume.

Read the keyword research guide →

WFS vs. self-fulfillment

For Video Games & Consoles (typical AOV $59), the WFS break-even depends on weight, dimensions, and velocity. Use the calculator above to model both fulfillment options.

Read the WFS guide →

Walmart vs. Amazon for Video Games & Consoles

The fee delta is zero — fees are equal. Audience size, ad costs, and conversion rate usually matter more.

See the full Video Games & Consoles comparison →

FAQ — Walmart Video Games & Consoles fees

What is the Walmart Marketplace referral fee for Video Games & Consoles?

Flat 15% on item subtotal (excluding shipping).

How does Walmart's Video Games & Consoles fee compare to Amazon's?

Walmart charges 15% in this category; Amazon charges 15%. For most Video Games & Consoles sellers, the fee delta is small enough that other factors (audience size, ad costs, conversion rate) drive the platform decision more than fee math alone.

What's an example Walmart fee for Video Games & Consoles?

On a typical $59 Console controller listing, Walmart's referral fee comes to 8.85 (15.0% effective). Use the calculator above to model your own price + COGS.

Are there other Walmart fees beyond the referral fee for Video Games & Consoles?

WFS (Walmart Fulfillment Services) adds a per-unit fulfillment fee plus a per-cubic-foot storage fee on top of the referral. Self-fulfilled sellers pay only the referral fee plus their own shipping costs. Use the "Fulfillment cost" field in the calculator to model both.

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